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AGENCY FOCUS: what is it that digital creative directors do exactly? Part 1

in October, I worked with one of our creative teams on some ideas for O2's sponsorship of England Rugby ...

CLIENT OF THE WEEK - BrightHouse will spend £1.5m on pre-Xmas direct marketing, but Royal Mail won't see any of it

and the Midlands but we have opened a significant number of stories in the South of England - in Lincolnshire ...

MEDIAWATCH - John Lewis and DSGi at loggerheads over mocking direct response poster campaign

John Lewis 'baffled' at Dixons.co.uk ad that mocks its middle-England brand; Royal Mail strike...that are written in John Lewis's distinctive green font. The posters tmocks John Lewis's middle-England credentials, the Sunday Telegraph revealed yesterday . The ads read: "Step into middle England's best-loved department ...

Cash4Gold hails 'success' of its UK launch DRTV campaign

of England and the quality of the material we ve been sent has been really high." Cash4Gold was launched ...

Department of Health picks Teleperformance for national swine flu hotline

in England since last week and 840 patients are in hospital with the virus, 63 of them in intensive care ...

'Strong interest' in buying Bespoke Envelope Direct from administrators

Bespoke Envelopes Direct, which claims to be the largest independent envelope manufacturer in the South of England, went into administration with Tenon Recovery on 9 July 2009. The company, a supplier of envelopes to DM agencies and mailing houses including the recycled 'ecolope', is currently trading under ...

Official: King Henry VIII was a 16th century home shopper

, the King of England wanted the best, most flexible, most fashionable armour - complete with enormous ...

DMA confirms departure of former MD James Kelly

of England, and new councils were established for emerging direct marketing channels such as email and mobile ...

DM Media Digest: Huffington Post's direct mail diatribe; Twitter a killer app for local businesses

in England has become available to childcare professionals for the first time, reports the BBC. ContactPoint ...

DM Media Digest: Huffington Post's direct mail diatribe; Twitter a killer app for local businesses

in England has become available to childcare professionals for the first time, reports the BBC. ContactPoint ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.