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Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

England cricket sponsor Brit Insurance is axing its marketing team and outsourcing the function.

Power 100: 100 to 50

in its marketing. A campaign launched just after England's World Cup exit, for example, boasted 'goal ... England football manager Kevin Keegan in a campaign to inspire young people's career choices is one ...

Weight Watchers heads up BR app chart

The app is free to download and offers recipe ideas and the addresses of local Weight Watchers meetings. Subscribers can also use Weight Watchers' online tools to track food and activity points. The rollout of London radio station Capital FM to much of England is likely driving interest in its existing ...

AG Barr profits bolstered by exotic fruit drink Rubicon

The company's surge in profits follows its acquisition of Rubicon for 60m in August 2008. The Irn-Bru brand is reported to have lifted company revenue by 8% after AG Barr invested 15m in a national marketing campaign for the drink, mostly focused on the north of England. Sales of the Rubicon ...

Which? illustrates testing rigour with dirty dog ad

, which introduces the strapline "Which? works for you", launched yesterday across central England ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

Brief To produce an image that promotes VIP days at England's 6 Nations Rugby matches. The aim ...

Marketing's Power 100

brewers to boost sales, but as official beer of the England football team, Carlsberg is running its ... of domestic Test cricket in England was extended for a further two years, but the brand axed its involvement ...

Seven Squared sets up B2B unit

with England manager Fabio Capello. The magazine is sent to all LMA members across the country, as well ...

DMG's Ben Langdon: 20:20 London gives us creative 'sex appeal'

With just 15 employees, 20:20 London is dwarfed by Digital Marketing Group, which has grown to 550 staff since its creation in 2006 via the acquisitions of Bristol and North of England-based agencies including Dig For Fire, Cheeze, Hyperlaunch and Inbox. Langdon was so attracted by the creative pedigree ...

BR's full coverage of the downturn and the US newspaper industry

examining charing for online content at the New England paper. by Staff, Brand Republic 10-Aug-09 ... . It is being reported that whoever buys the Boston Globe will get another New England newspaper thrown ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.