When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
-bar-eating steward who saves a penalty for England from Holland striker Robin Van Persie. Tweets included comments ...
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Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
of the England football team ahead of the Euro 2012 tournament....In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand ... their screams from the discomfort of shaving with sensitive skin are turned into a melody. Former England ...
Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
= ( ) Visit England M C Saatchi/M4C 34 9= ( ) Harvester JWT London/MediaCom North ...
Brand Manager of the Week: Lisa Harrison
20 Mar 2012
- it was fabulous. - What was your finest hour? Taking my dad to a Wales vs England rugby game and post ...
CSR departments are redundant, says Unilever's Weed
29 Nov 2011 | by Matthew Chapman
as a reaction to the slums of Victorian England. Weed claimed the firm's factories only produced a ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
-profile sponsorship strategy. Recent activity focused on its sponsorship of the England rugby team during the 2011 ...
Private Hear ads for review October 2011
13 Oct 2011 | by Suzanne Bidlake
exposure: Radio O2 - Baked in a pie Script: We open at the England rugby training camp ... and eat your pumpkin-seed salad! Sean Bean: While the England team battle for the cause in New Zealand ... to 2020 to register. Sean Bean: Get up for England. O2. Legal line: Limited numbers. Over-18 only ...
Sector Insight: Deodorants and body sprays
13 Jul 2011
and Henkel's Right Guard are the most notable non-Unilever brands. Nivea for Men sponsors the England ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
in its marketing. A campaign launched just after England's World Cup exit, for example, boasted 'goal ... England football manager Kevin Keegan in a campaign to inspire young people's career choices is one ...
Gillette calls on rugby stars to drive sales of Fusion ProGlide
13 Jan 2011 | by John Reynolds
Proctor Gamble, the owner of Gillette, is a high-profile user of sport stars, including Thierry Henry and Roger Federer, to endorse its products. The new teaser ads mark the first time that England international Wilkinson, a Gillette brand ambassador since 2008, and Ireland star O Driscoll, have appeared ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
