Heineken enlists MS&L as it debuts new beer offering
20 Jan 2006 | by Beth Herskovits
launch. Gary Stibel, CEO of The New England Consulting Group, noted that Heineken has run ...
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05 May 2006 | by Keith O'Brien
professionally for England juggernaut Manchester United) are becoming stars on this side of the pond. When ...
Product Launch: Keurig gives media taste of its coffee-brewer superiority
01 Aug 2005 | by Jen Adams
with New England Bride to be featured in its bridal shows and on its website. The firm also sent more ...
Inside the Mix
18 Jul 2005 | by Eleanor Trickett
!" at parties, dinner tables, and pubs all across England. Was the ad good? No, it was dreadful - poor acting ...
Formula to help Newcastle step up outreach for beer
14 Feb 2005 | by Anita Chabria
SAN DIEGO: In a bid to better explain its product to consumers, England's Newcastle Brown Ale has
CAMPAIGNS: Inviting approach helps Amstel Intl. kick up awareness
08 Dec 2003 | by Eric Arnold
The European equivalent of the Super Bowl is the UEFA Champions League Final, the ultimate game in a season-long elimination tournament that sees the best soccer teams from England to Russia fight ... dominated by Spanish superpower Real Madrid and German giant Bayern Munich, with England's Manchester United ...
Sole PR pro faces Twinkies crisis alone
27 Mar 2000 | by REBECCA FLASS
KANSAS CITY, MO: As a strike by 1,400 New England Teamsters rages on, the Interstate Bakeries Corp...KANSAS CITY, MO: As a strike by 1,400 New England Teamsters rages on, the Interstate Bakeries Corp. (IBC), maker of Wonder Bread and Twinkies, is facing the press as a company that is, in effect ... said. The strike only affects the six New England states, New York, New Jersey ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
