Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
the components that should entertain and create brand awareness for young, sporty people – Foot Locker’s target ...
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New business leagues (1 June 2012)
31 May 2012
, Goodstuff climbs up four places with two new accounts under its belt: Feld Entertainment and Tangerine.
How digital can turn a great story into a super-franchise
31 May 2012
The source of a successful entertainment franchise has undergone a shift of late - big ... true to the quality of entertainment, narrative and mythology of Club Penguin outside of the virtual ... way to engage and entertain audiences, wherever they may be. It's about keeping the character ...
Brand Manager of the Week: Andy Irving
30 May 2012
' is pretty timeless. Do you have a marketing mentor? Stephen McGill, our director of entertainment ...
Think BR: Innovating in service markets
29 May 2012 | by Rosemary Bayman and Claire Emes
, ensures that it owns the flight as entertainment experience space. When Virgin screens in-flight movies ... advantage. In the experience economy, customers need to be entertained, engaged and inspired. So how does ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
promotions on its entertainment properties to drive women (18-49 years old) to the WIGS channel and build ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
an incredibly exciting evening of entertainment. Where do you think the NBA brand will be in the UK in five ...
Where are the Jubilee commercials?
24 May 2012
, Sainsbury's is marking the Jubilee weekend with a festival of music and entertainment in London's Hyde Park ...
Work Debrief - Foster's Brad and Dan get a little help for their good calls
24 May 2012
"good call" girls and delivery of the response from Brad and Dan is entertaining and rewarding ...
Microsoft prepares MSN UK 'Best of now' campaign
22 May 2012 | by Sarah Shearman
The MSN push centres on a 60-second video, featuring a series of 3D graphics and a voiceover claiming that MSN stands for real-time technology and journalism. The clip, which breaks next week, will be shown as a pre-roll around ITVPlayer and 4oD content, and will be seeded across entertainment ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
