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Positive thinking

the skepticism consumers have about this. Rogers (AHA): When you re the nonprofit, you re entertaining ...

Cornerstone's James helps clients think young

Entertainment, the company that produced schlock classics like Toxic Avenger . He ended up as its director of marketing and publicity. He was hooked. He moved on to the digital entertainment division of LaForce ... into Harp , but also into The Wall Street Journal , into MediaWeek , and on CNBC and Entertainment ...

Atlanta: The star of the Southeast

Considered to be the capital of the South, Atlanta is a world-class city with sunny weather, extensive entertainment and cultural options, and a sophisticated media and political history. The city continues to be a magnet for the best and the brightest of the Southeast, and its downtown is booming; one ...

Tech savvy is becoming a client-service staple

Every year, we have to step up our game, says Stacey Johnes, cofounder of entertainment and lifestyle firm Media Tonic. First it was e-mail. Then it evolved into IM with clients. We [must] provide a timely response whether we re in or out of office, state, or country. Such communications tools give ...

Agency innovators share their views

are not the most clever at packaging and entertaining. The innovation is helping people understand complex issues ...

Interview: Jonathan Sanchez

PRWeek: How important is traditional media and trade media outreach for IAC? Jonathan Sanchez: Media today is multi-channel, multi-faceted, and multi-disciplined. People get business stories from entertainment press, financial information from Bloglines accounts and market reports from Ask ...

Comcast seeks firm

The RFP, which was issued in late July, said the company is looking for an agency to provide support for consumer media relations outreach surrounding three key projects, scheduled to kick off this fall, as well as ongoing consumer, technology, and entertainment media relations support. According ...

Karmaloop strengthens brand push

awareness and position the brand as "truly a hybrid of commerce and entertainment," according to CEO Greg

Land resigns from Edelman post

-in the consumer, entertainment and sports groups-and be able to do more, Land said. [But ... area, and some productive conversations with folks in the media and entertainment business. He would ...

Changing the script

, the movie-rental chain was arguably in need of a remake. Once synonymous with home entertainment, the 22 ... consumer media, PainePR targeted the financial, business, and entertainment press, garnering coverage from ... has work to do in terms of resurrecting its image, and reclaiming the lead in home entertainment ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.