Positive thinking
22 Oct 2007 | by Tonya Garcia
the skepticism consumers have about this. Rogers (AHA): When you re the nonprofit, you re entertaining ...
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Charmin rolls out new product with free restrooms
06 Dec 2007 | by Irene Chang
, and entertainment press. There will also be continued outreach during the six weeks of the program, Guy says ...
A new game for ESPN
15 Oct 2007 | by Michael Bush
grown, but rather of the attitude that helped make ESPN one of, if not the, top sports entertainment ...
Lower-cost PSA options, media training tips, more
08 Oct 2007 | by Irene Chang
, entertaining, and informative experience for consumers and media alike. The concept for the store must relate ...
Atlanta: The star of the Southeast
08 Oct 2007 | by Hamilton Nolan
Considered to be the capital of the South, Atlanta is a world-class city with sunny weather, extensive entertainment and cultural options, and a sophisticated media and political history. The city continues to be a magnet for the best and the brightest of the Southeast, and its downtown is booming; one ...
'Halo 3' push focuses on traditional media outlets
28 Sep 2007 | by Michael Bush
by an entertainment property....when a trailer for the game was shown at the Electronic Entertainment Expo. Video-game developer ... including Time, Newsweek, Entertainment Weekly, USA Today , and the NBC properties. The social ... milestone and as significant to the entertainment industry as a major film release. A lot ...
Online gambling lobby hires Ogilvy for comms
26 Sep 2007 | by Ted McKenna
WASHINGTON: The Interactive Media Entertainment and Gaming Association (iMEGA), a nonprofit
Virgin seeks to capture stores' appeal in 'Mashup' newsroom
17 Sep 2007 | by Randi Schmelzer
into the social aspects on the Web, says SJ owner Krysty O Quinn. Consumers can find entertainment news ... Entertainment Group) Campaign: Launch of social-media Mashup newsroom PR team: SJ Communications, Virgin ...
Medved books 'Hollywood' airtime
05 Sep 2007 | by David Ward
of entertainment fans possible. What made the nationally syndicated radio program Hollywood Confidential ... Confidential is on hundreds of affiliates nationwide and reaches 3 million entertainment fans each week, so ...
Brands should consider hip-hop culture
03 Sep 2007 | by Ronn Torossian
not work. There is too much at stake in putting your entire brand behind an athlete or entertainer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
