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CREATIVE STRATEGY: Old Spice and the dark art of keeping old brands alive

Man Could Smell Like". His 6ft 3in frame still has the lean muscularity of a NFL wide receiver ...

Unilever's Richard Brooke in epic bike ride for NABS

in ten days, travelling an average of one hundred miles a day and climbing an estimated 45,000ft up hills ...

The Work

, with homepage takeovers on sites such as msn.com, ft.com, topgear.com and telegraph.co.uk. Expandable banners ...

And in the real world... Apple, eBay, McDonald's, Nestlé and more

by sales of the iPhone . Source: FT Ebay reported its second consecutive drop in profits, but the company s shares rose as it beat analysts estimates. Source: FT McDonald s is scaling back its expansion proposals in China, as the economic slowdown hits the country s economy. Source: FT The number ...

And in the real world... Tesco, Oracle, BA, GSK and more

, and PepsiCo offered to acquire its two biggest bottling units for $6 billion. Source: FT Tesco has posted ... shareholders over a 270 million capital raising plan. Source: FT ...

Facebook, Coca-Cola, Ford: DM in this week's national, trade and overseas press

, according to the FT. The paper says "a leaflet war" as part of "an arsenal of marketing tactics" is being ... and cars. FT.com, 30 March 2009 Game companies turn to in-game advertising to stave off web threat ...

DM Media Digest: J&J loves DRTV, HSBC's posh call handling, P&G's data diet

LONDON - A round-up of the latest DM and digital coverage in the FT, Daily Mail and other national...-strong campaign email list. FT.com, 27 March 2009 First, the economic stimulus plan. Now a stimulus plan for ...

Tesco wins appeal against stores ban

has more than 2,000 stores in the UK and says it plans to add two million sq ft to its empire by April ...

The Work: New Campaigns - UK

economic times. The posters, which are a follow-up to the FT's recent "global downturn" campaign ...

Investors expect Polman to reinvent Unilever

and profits growth, One told the FT that he was looking to Polman to "raise the metabolic rate" of Unilever ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.