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FT Search plans outreach around search tool launch

NEW YORK: FT Search, a standalone division of the Financial Times Group, is conducting a brand..., marketing, and branding trade publications, she said. FT initially targeted technology outlets to gain feedback that could help improve the site, said John Greenleaf, CMO of FT Search. The reason [for ... and to be able to take that feedback and make the site better, he said. FT Search is trying to attract a ...

FT promotes new Web site in US, elsewhere

Tom Glover, deputy communications director at the FT , said the paper's internal PR staff ... employees of the changes, he added. It was aided by London-based Hotwire PR, which works on FT ... -ranking financial professionals. The FT conducted a series of press briefings with journalists in New York ...

'Bootstraps' wins in FT.com debate

FT.com, July 19, 2007...entrepreneurs. What made FT.com such a good hit for them? How did you pitch the editors there? Schwager: FT.com reaches a global business audience, which made it an ideal target. I had worked with both the Financial Times and FT.com in the past, so when I came up with the idea of a live debate between a ...

Ft. Lauderdale tourism board puts account up for bid

GREATER FT. LAUDERDALE, FL: The Greater Ft. Lauderdale Convention & Visitors Bureau (GFLCVB

Interview: Tyler Brûlé

about for the FT column, most people couldn't afford, but it makes sense for a high-end financial ...

Metrics needed for online content

staff to provide original content for the Web site, treating it as a separate-but-equal entity. FT has ...

Interview: Tom Foremski

While many journalists blog in addition to their day jobs, Foremski was arguably the first journalist from a major publication to quit to become a full-time blogger. Now, Foremski may be even more influential than when he was with the FT . PRWeek: Do you feel you are more influential as a blogger ...

Regional Roundtable: New York City (continued)

be aggressive. Hunt (FT): I think that there's a very fine line between having a great relationship ... (Osgood): I saw the FT just this week do something that I though was fabulous. There's a reporter over ... appreciate that. Hunt (FT): I think that trend was started by the newswires in larger part as well. So ...

Regional Roundtable: New York City

right now, where the FT Asia has been huge for us in the past and we are now seeing investments in our ... for now. Hood (PRWeek): And your headquarters are in New York? Hunt (FT): The global ... ? Hunt (FT): Yeah, yeah. There's been a real focus on PR and what I think dollar per dollar PR can bring ...

 

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