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PR Play of the Week - Red Lobster rolls out 40-ft. shellfish
22 May 2000 | by CRAIG MCGUIRE
A 3,000-pound lobster washed up on Manhattan s South Street Seaport last Wednesday morning - well, sort of. Get out the lobster bibs, a vat of butter and a PR Play of the Week statuette.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
