What goes online
07 Feb 2007 | by Keith O'Brien
-wink fashion that the ads were pulled over public protestations for its juvenile content. This is all according ...
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Companies must rethink Super Bowl ad strategies
08 Feb 2007
clamored for such an event where new content was debuted in such a dramatic fashion. There are too many ...
The PR industry from the outside
11 Sep 2006 | by Michael Bush
- fashion and entertainment - and asking how can they tap into that." Volkswagen's strong belief in PR ...
Interview: Henry Copeland
23 May 2006
and fashion companies wake up to that. Q: Do you envision that, in five years’ time, we’ll be talking ...
Sears' Spring Changes Everything campaign to hit New York
05 Apr 2006 | by Michael Bush
Emmys with ABC and Spring Fashion Show with Hearst publications. ...
Partida broadens outreach
23 Mar 2006 | by Michael Bush
AOR Dentsu Communications started its PR efforts when the tequila debuted last June. On April 20, it will hold a formal tasting party in LA for VIP celebrities and select press, held in conjunction with a party for David Rodriguez, a hot Mexican-American fashion designer. In late summer, Dentsu will hold ...
Video iPod whets marketers’ appetites for new opportunities
17 Nov 2005 | by Keith O'Brien
Apple Computer brings new meaning to the clich “fashionably late.”
Wal-Mart's hip marketing may be in vogue, but its image makeover will be a tough sell
05 Sep 2005 | by Julia Hood
a fashion show during Fashion Week in New York. It has also engaged in an exclusive music deal ...
BOOK REVIEW: Success stories reign in 'Brand Royalty'
17 Jan 2005 | by Keith O'Brien
with urban fashion and product quality, Apple's emotional connection with its followers, and Ben Jerry ... , history, and street fashion? Anyone in America is witness to Starbucks' ubiquity, but how many people ...
OP-ED: By proving its value, PR can claim slice of TV ad industry's $60bn pie
20 Oct 2003 | by Laurence Moskowitz
funny plot-line, but we probably used our old-fashioned electronic filter - the remote control - to scan ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
