J&J balances its legal and PR objectives
14 Aug 2007 | by Marc Longpre
and corporate communications, is blogging about the suit in a more colloquial fashion. So, I ve now lived a ...
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The spirit of generosity
22 Oct 2007 | by Tonya Garcia
, but still says Make-A-Wish was instrumental in fashioning a successful campaign. We looked at what ...
The pulse of the industry
11 Jun 2007
little bit more of a timely fashion at this point because it s been a major issue for the Ad community ...
Cirque du Soleil showcases its sexy side
04 Jun 2007 | by Randi Schmelzer
national and local gay titles and Web sites for artist profiles, reviews, and fashion features. Cirque also ...
Interview: Mara Engel and Cheryl Roth
09 Apr 2007 | by Tonya Garcia
anything have to do with an overall lifestyle component. Cheryl Roth: Fashion has taken such a big role ... how you don t need to sacrifice style to live this kind of a life. We came up with a fashion show ... automatically knew had a fashion sensibility to it, and eco which was, at the time, not naturally used as much ...
As consumers' effect on supply chain grows, so must PR's role
02 Apr 2007 | by Elly Trickett
ingredients of a long-existing product and fashioning that into a spurious brag. A somewhat amusing example ...
Stoli's new line of vodka soars into the high-end marketplace
29 Mar 2007 | by Celeste Altus
-branded private jet. She and her guests were treated to an in-flight fashion show with a gourmet tasting ... and the ease in which they secure the next celebrity to fly from LA to New York for New York s Fashion Week in the fall. Company: Stolichnaya Elit Penny Preville Campaign: Elite Fleet: Fashion Takes Flight ...
NFL newsletter gives Huddle play
08 Feb 2007 | by David Ward
Who is your client, and what are its media goals? Crystalyn Thienpont: Our client is Downtown Locker Room, a 59-store urban fashion retailer. It has always been a very community-minded company. For this campaign, it wanted us to generate attention for the Homeroom Huddle, a program it runs with Baltimore ...
Personal shopping
29 Jan 2007 | by Lisa LaMotta
Fashion companies targeting the 35-and-over female demographic are finding that developing...The secret to success for any retailer - but perhaps even more so in the fashion industry ... , yet fashionable styles to grab the attention of these women, marketers are using a variety of means ... to their buying decision. A trend I m seeing in fashion, particularly, is the prominence given to the opinion ...
OutOnTheNet.com targets GLBT community directly
08 Dec 2006 | by Randi Schmelzer
With a focus on travel, entertainment, health, finance, tech, and fashion, OutOnTheNet
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
