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China safety message as transparent as its pollution

17 Jan 2008 | by Alexandra Bruell

that cited events have to be understood in the context of the fashion industry. Dr. Jan Adams, the plastic ...

A response that rises above the pack

29 Oct 2007 | by David Ward

-Granger went out and fashioned an RFP that really stood out. She included questions such as, Name the top five ...

Products and Tools this week

22 Oct 2007 | by Tonya Garcia

bloggers and web postings, there is still nothing like good old-fashioned Burrelles Luce for ensuring ... when a story is syndicated. Nothing like lots of old-fashion print news clips to go a long way with a ...

CDC selects Ogilvy for $3.3m task targeting America's youth

19 Oct 2007 | by Marc Longpre

and realistic fashion. To that end, it hopes to make use of a small group of young advisers that will be used ...

Interview: Clare McHugh

15 Oct 2007 | by Irene Chang

, and they are interested in, also, beauty and fashion. It has a general interest quality to it, but it s women s services ... fashion resource and I still follow that very closely. I like a site called Artsandlettersdaily ...

Cornerstone's James helps clients think young

15 Oct 2007 | by Hamilton Nolan

for young achievers in music, fashion, entertainment, and the media; that seem to comprise his sweet spot ...

Hilfiger contest targets future leaders of style

11 Oct 2007 | by Irene Chang

the competition are required to create a sketch of their fashion idea and provide written explanations. On BKFK ... for teens to network and offer style critique. The grand prize of $10,000 is geared to entice fashion ... reward, the winner will also get to spend time with fashion designer Tommy Hilfiger in his Manhattan ...

Influencer outlets thrive on cutting edge

24 Sep 2007 | by David Ward

to the young demographic, when it comes to the cutting edge of fashion, music, and lifestyle, in many ways it...to be the influencers in everything from fashion and music, to technology and everything else on the cutting edge, explains Erika Klein, founder and president of Shout Public Relations, whose clients include fashion brands ... does mean these outlets want fashion, music, and other content well before it reaches the mainstream ...

Interview: Jeff Miller

24 Sep 2007 | by Hamilton Nolan

, but doesn t necessarily have to be if it s been underground for a while. In terms of fashion, in LA ...

Mobile marketing reaches fashion shoppers on the go

02 Sep 2007 | by Irene Chang

In the fashion industry, communicating to the customer via cell phone is proving to be a useful...fashion agencies have been known for creating mobile Web sites and designing mobile and text ... , notes Jeff Danzer, a Ketchum VP and group manager who heads the firm s Fashion Interactive 2.0 offering ... unique way, which [lets] the consumer choose whether they can be sent messages. Fashion magazines ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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