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CDC selects Ogilvy for $3.3m task targeting America's youth

19 Oct 2007 | by Marc Longpre

and realistic fashion. To that end, it hopes to make use of a small group of young advisers that will be used ...

Addressing the detractors

15 Oct 2007 | by Michael Bush

sophisticated fashion. But we understood the criticism, so we did learn from it. ESPN has a group of people ...

Samples trump trends in teen fashion outlets

16 Jul 2007 | by David Ward

Teen fashion tends to change at a breakneck pace, but the media that cover clothing styles...fashion media and PR have been hugely impacted by the rise of online content and social networking sites ... fashion advice. Regardless of outlet type, Erin Haggerty, SAE at Pierce Mattie Public Relations, says you can have more success pitching individual products than big-picture trends. Teen fashion media ...

Stardoll induces media play

08 May 2007 | by David Ward

among fashion-conscious girls....campaign. MKC SAE Justin Kazmark says the agency quickly decided that getting the celebrity and fashion ... to reporters by enabling them to drop the heads of key players in fashion and celebrity journalism ... The agency and Stardoll rolled out the Media Dollings promotion to coincide with Fashion Week in New York ...

Silhouettes finds a fit for 'Today'

03 May 2007 | by David Ward

destination for plus-size fashions and was looking to drive brand awareness in as many top-tier media outlets ... relationship with plus-size fashion authority Michele Weston - who is a recurring expert for Today . We worked with Weston for several months as she put together a fashion segment that featured Silhouettes, along ...

Interview: Dawn Roode

26 Mar 2007

runway show under the tents at Bryant Park during Fashion Week. This year, Russell Simmons and his wife ...

Timing is core of P&G's new Whitestrips effort

21 Mar 2007 | by Michael Bush

, hair, fashion, eyebrows, and teeth. The idea of the sweepstakes is that that the strips are a way ...

Women under the influence

12 Feb 2007 | by Erica Iacono

, was to use the results to validate Cheer s place in a fashion discussion. For example, the research found ... . The research was presented to an influencer panel comprising people in the fashion industry and was introduced ...

NHLBI initiative has the best interests of women at heart

01 Feb 2007 | by Irene Chang

it to something that women are so intrinsically interested in, which is fashion, Wayman says. To further the correlation with fashion, the team timed the launch of this year s campaign with Fashion Week. Tools: The Red Dress Collection 2007 fashion show on February 2 will feature more than 20 celebrated women ...

Personal shopping

29 Jan 2007 | by Lisa LaMotta

Fashion companies targeting the 35-and-over female demographic are finding that developing...The secret to success for any retailer - but perhaps even more so in the fashion industry ... , yet fashionable styles to grab the attention of these women, marketers are using a variety of means ... to their buying decision. A trend I m seeing in fashion, particularly, is the prominence given to the opinion ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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