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Understanding the customer journey

encounters, behind television. Across the categories, fashion encounters were logged most frequently by those ... strong influence on the decision. Perfumes, pay TV and fashion are also areas where advertising plays a ...

Think BR: Google spoiled the fun

fashioned email, we each have a network, and if there s one thing Facebook s IPO and the Instagram ...

Think BR: BrandZ shows why technology matters

control of its brand experience especially through the use of digital media, beaming its fashion show live ...

Think BR: Brands and the pleasure principle

fashion - think Hollister. But the other, more interestingly, is media. For both Radio 1 ...

Think BR: In whom we trust

s Angels and Hawaii Five-O are back. In the UK the Dunlop fashion brand and Dewhurst butchers are being re-launched, while House of Fraser has brought back vintage fashion brand Biba. This serves as a ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting

Think BR: Online video - welcome to boom town

location, including car marque ownership, preferred alcoholic drink and even fashion tribe to customise ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

. Not only would his skinny frame and moustache be fashionable today, but also his service ethic. You ll ...

Think BR: Pinterest - social bookmarking for brands

boards documenting inspiration. Food and fashion are also popular niches. The site allows brands ...

CREATIVE STRATEGY: Computer game launch is a bit spaced-out

stunt, EA Games clearly sees the value of good old-fashioned column inches. Simon S Kershaw is a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.