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Case Study - Littlewoods

The evolution of Littlewoods from a betting firm founded in 1923 to the UK s leading online and home-shopping retailer boasting five million customers is best embodied by the faces of fashion ... on a fashion show - but has been equally important in the firm s bid to acquire customers. Like many ...

Tangled in the net while shopping

to wait for a day when the post was working to send off an old-fashioned letter of complaint. The best ...

DM Method: Steps to... Avoiding emails that annoy people

. Andrew Robinson is managing director of Lyris UK CASE STUDY: NET-A-PORTER Online luxury fashion ... sent every week by NET-A-PORTER embrace this time- and trend-sensitive nature of the retail fashion ...

Which list?

s date of birth. PETER HAHN This updated list contains more than 12,000 names from the fashion mail ...

Home Shopping: Sofa shopping

ordering mechanisms does not necessarily boggle the mind, the fact that old-fashioned paper catalogues have ...

Which list?

regularly go on holiday, and are interested in household products, food and drink, and fashion. The majority ... : Multibuyers, title/prefix. - M and M Direct M and M Direct sells leading fashion and sports brands at a ...

Power 50 in Data: New order

the Fashion Picker mailer launched last September, which initially generated a 233 per cent sales increase ...

Case Study - Harvey Nichols

. Harvey Nichols also boasts seven restaurants and a busy events schedule, ranging from fashion shows ...

Editorial: Mail down but not out

With the long-expected announcement by the Benchmarking Hub of the Direct Marketing Association s Email Marketing Council that the electronic missive has finally overtaken good old-fashioned post in terms of volume (page 4), there will be those who say this signals the beginning of the end for direct ...

How to ... prevent email from annoying people

director of Lyris UK CASE STUDY: NET-A-PORTER Online luxury fashion retailer NET ... by NET-A-PORTER embrace this time- and trend-sensitive nature of the retail fashion market. Update emails ...

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