COMMENT - Only the reasonably off can afford a frugal Christmas
24 Nov 2009 | by Dan Douglass
It's now fine, or fashionable even, to promote the fact that you're cutting down on Christmas spend
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CREATIVE STRATEGY - John Lewis got its Christmas mailer out early. But is it a cracker or a turkey?
26 Nov 2009 | by Simon S Kershaw
it's all a bit tacky and old-fashioned, but for the big charities and their 'Dorothy donor' audience ...
Asos blames Royal Mail postal strikes for slowing UK growth
17 Nov 2009 | by Noelle McElhatton
LONDON - Asos, the UK's largest online fashion retailer, has blamed the Royal Mail strikes
CLIENT OF THE WEEK - BrightHouse will spend £1.5m on pre-Xmas direct marketing, but Royal Mail won't see any of it
03 Nov 2009 | by Noelle McElhatton
proposition a bit old fashioned? Our proposition is unique in that we're the only furniture provider on a ...
Lord Puttnam: 'Agencies are in for a fair bit of pain next year'
19 Oct 2009 | by Noelle McElhatton
for four years, that I find the TV world very old fashioned and change-resistant and I've been surprised ...
BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?
15 Oct 2009 | by Noelle McElhatton
. Bibby, known for having a keen fashion sense, has an encyclopedic knowledge of numbers and marketing ... from 220 a year ago. There are still gaps in Nectar's repertoire in the fashion, pharma ceutical ...
Gok Wan home shopping firm boosts profits and plans US invasion
15 Oct 2009 | by Noelle McElhatton
this year. Fashion makeover pundit Gok Wan promotes N Brown's plus-size Simply Yours lingerie range ...
COMMENT - But seriously, Bishop: would Jesus have shopped at Aldi and Lidl while avoiding M&S?
06 Oct 2009 | by Dan Douglass
Dixon's, knocking the pretensions of the more fashionable retail establishments). And the other reason ... sucked in my favourite fashion retailer Reiss, who were offering an unprecedented 70% off. Before ...
MEDIA WATCH - Fashion brand Asos pins its hopes on older and foreign customers
02 Oct 2009 | by Noelle McElhatton
Fashion success story Asos indicates that it is looking overseas and to an older customer base
COMMENT - McDonalds, Apple, Coca-Cola, IBM: try telling these giants about the shortcomings of global campaigns
15 Sep 2009 | by Nick Moore
. Whether the control is central or local is as much a matter of management fashion as anything else ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
