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Wicked Fashions skates to back-to-school promotions

FORT LEE, NJ: In an effort to diversify its brands and drive sales, Wicked Fashions tapped

Candie's banks on Britney Spears' comeback for new campaign

NEW YORK: Juniors fashion brand Candie's - part of the Iconix Brand Group - recently launched a...in the fashion industry, retailers in particular. We put all our resources against promoting the brand ... , and will work with Spears on fashion-related programs over the course of the year. We got quite a lot ...

Reebok hopes to inspire with new Cirque du Soleil workout

members of long- and short-lead women's health, fitness, and fashion media to Miami February 24 for a ...

'Marie Claire' sees reality show's branding potential

that the series aims to give young women an accurate portrayal of what it's like to work in the fashion business ...

Diesel launches largest store with recession-minded initiative

NEW YORK: Fashion brand Diesel launched its largest store in the world on February 16 in New York

McCafe makes Fashion Week debut

NEW YORK: McDonald's is sponsoring Mercedes-Benz Fashion Week in the first national awareness...at the partnership as a sampling and national media opportunity. "It's a perfect opportunity at Fashion Week to ... . PR tactics to promote the overall Fashion Week sponsorship include mailings and one-on-one outreach ... Herrera, among others. The team also distributed a fashion-themed "McCafe look book" showing ...

Mattel hopes Barbie's 50th resonates with three generations

of fashion and pop culture on the eve of her 50th anniversary this March..... Mercedes Benz Fashion Week, taking place around the same time as the anniversary, was a seamless ... Runway Show during Fashion Week, in which 50 designers will show Barbie-inspired looks ...

Rbb acquires Cece Feinberg

fashion and lifestyle firm with offices in Miami and New York....The six-person agency is no longer independent and has been completely folded into rbb for the creation of The Style Group within rbb. Christine Barney, CEO at rbb, explained that the agency wanted to deepen its consumer offerings with more of an emphasis on fashion and art. In consumer, we've done quite ...

Ann Taylor selects Shadow PR

highlighting the brand's modern image and messaging amongst key influential media outlets and the fashion set ...

Client turnover high in tech, southwest, survey finds

to turn to the bigger ones. The results were not all negative. Beauty and fashion, food ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.