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FEATURE: The new relationships

: Sponsor fashion show to raise awareness about heart disease in women Johnson & Johnson and Ogilvy ... at Ogilvy. Working with the American Fashion Council, the Heart Truth team chose a red dress ... fashion show, which featured exclusive pieces from 26 designers, to five malls in cities across the US ...

MEDIA PROFILE: Fitness draws big numbers by helping readers find balance

assembling editorial material. They write for women interested in healthy eating, fashion, beauty, vacations ... of fitness, beauty, health, diet and nutrition, mind and spirit, and fashion. Recent pieces featured ... . In the case of books, beauty supplies, fashion, and gadgets, it is best to send samples and a follow-up e ...

PROFILE: Sheldon gets down to the boutique business

, and convergence between old-fashioned healthcare issues and consumer issues - such as in the field ...

ANALYSIS: Press Embargoes

, and then they ask us to act in a certain fashion, when our ethics say we should act in a different fashion. Its ...

HEALTHCARE AGENCY RANKINGS 2002: The hands that feed - Healthcare PR - and in particular pharmaceuticals- was the driver that kept agency heads above water in 2001

fashioned healthcare PR, or hospital PR. The importance of hospitals, like pharmaceuticals, is on the rise ... to the old fashioned healthcare markets. Lewis cites diversification in hospitals, facility expansion ...

MEDIA: DIET JOURNALISM - Media Roundup. Focus on weight loss shifts from vanity to vitality

, diet issues end up being covered by a variety of reporters, ranging from fashion and lifestyle ...

BREAK INTO BIOTECH: Similarities between hi-tech and biotech are presenting PR agencies with cross-over opportunities. Greg Goth reports

on the front end of the research process, but the back end still has to be done the old-fashioned way. You can ...

Looks good: Lippe Taylor grabs lifestyle boutique

NEW YORK: Midsized beauty, fashion and lifestyle PR agency Lippe Taylor has dipped into its purse...NEW YORK: Midsized beauty, fashion and lifestyle PR agency Lippe Taylor has dipped into its purse, snapping up two-year-old boutique Shop PR. Shop, also a beauty and lifestyle specialist ... to maintain the beauty and fashion focus of her firm, but is hoping to pitch for more hi-tech, retail ...

Imposter dupes agencies for free pairs of footwear

for such fashion companies as Levi Strauss It was probably a phony name and a fake address, too. Nyman ...

International News: Tiger Balm anoints PR Communications to launch ’soft’ spin-off

to focus on lifestyle and fashion issues. These days, people want to be a little more discreet ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.