Media Analysis: Mobile mags aim for higher quality
13 Aug 2004
-party content from fashion, music and entertainment brands will play an important role. He adds that potential ...
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Campaign: Mobile brand frames pictures with fashion - Promotion
13 May 2005 | by Mary Cowlett
London Fashion Week. Objectives To create a high-fashion association for the O2 brand and encourage mobile phone owners to use picture messaging services. To build awareness of Nokia's 'fashion' handsets ... promotions offering prizes of a luxury weekend in London and tickets to a fashion show. Mission ...
Youth Marketing: Mobile mania
16 Jul 2004
's relevant, whether it's music or fashion. TheFishCanSing recently worked with Motorola on its Push ...
View From The Top: Another Branson?
07 May 2004 | by Gidon Freeman
-for media might seem like evidence of an old-fashioned reliance on traditional marketing techniques ...
Technology: Gadget Revolution
27 Feb 2004 | by Adam Hill
Gadget promotion is now more about fashion and lifestyle than technology, as Adam Hill discovers....gadgets; they have become fashion accessories. Firefly managing director Claire Walker says 'celeb feeding ... , it sponsored clubbing, gaming and fashion outlet Joystick Junkies, the Edinburgh International Games Festival ...
PR TECHNIQUE: Turning crowds into customers
20 Oct 2003 | by Matthew Creamer
them to come together in an online forum and dip their toes in the water in an anonymous fashion ...
MEDIA ROUNDUP: Cell-phone coverage finds new life
08 Sep 2003 | by David Ward
, the end users today are looking for phones that are designed in a fashionable manner and fit their style ... fashion and capabilities," adds Valerie Christopherson, account supervisor with Bock Communications, a PR ...
INTERNATIONAL BRIEF: Siemens step up PR efforts
18 Apr 2003
MUNICH: XELIBRI, Siemens' recently launched fashion accessory mobile phone brand, is stepping up PR
INTERNATIONAL: WS wins Siemens brief following a 12-month hiatus
11 Apr 2003 | by Sangeeta Mulchand
,' he said. This will include models under the XELIBRI name, a brand of 'fashion accessory' phones ... . The phones will be sold in two 'collections' each year, and, like fashion accessories, will be available ...
APCO to assist WorldCom in transparency initiative
15 Jul 2002 | by Julia Hood,
in an open fashion is part of that." If you have an opinion on this or any other issue raised on Brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
