Diesel launches largest store with recession-minded initiative
19 Feb 2009 | by Alexandra Bruell
NEW YORK: Fashion brand Diesel launched its largest store in the world on February 16 in New York
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Wicked Fashions skates to back-to-school promotions
14 Apr 2009 | by Alexandra Bruell
FORT LEE, NJ: In an effort to diversify its brands and drive sales, Wicked Fashions tapped
McCafe makes Fashion Week debut
12 Feb 2009 | by Alexandra Bruell
NEW YORK: McDonald's is sponsoring Mercedes-Benz Fashion Week in the first national awareness...at the partnership as a sampling and national media opportunity. "It's a perfect opportunity at Fashion Week to ... . PR tactics to promote the overall Fashion Week sponsorship include mailings and one-on-one outreach ... Herrera, among others. The team also distributed a fashion-themed "McCafe look book" showing ...
Mattel hopes Barbie's 50th resonates with three generations
05 Feb 2009 | by Alexandra Bruell
of fashion and pop culture on the eve of her 50th anniversary this March..... Mercedes Benz Fashion Week, taking place around the same time as the anniversary, was a seamless ... Runway Show during Fashion Week, in which 50 designers will show Barbie-inspired looks ...
Rbb acquires Cece Feinberg
21 Jan 2009 | by Alexandra Bruell
fashion and lifestyle firm with offices in Miami and New York....The six-person agency is no longer independent and has been completely folded into rbb for the creation of The Style Group within rbb. Christine Barney, CEO at rbb, explained that the agency wanted to deepen its consumer offerings with more of an emphasis on fashion and art. In consumer, we've done quite ...
Kelly Cutrone snags reality show for agency
09 Dec 2008 | by Alexandra Bruell
NEW YORK: A reality show based on fashion PR firm People's Revolution is expected to begin filming...the drama associated with producing fashion shows and working with celebrities. It's visually very ... within the fashion industry, whether it be something being held up at customs in the middle of the night, to trying to find double-sided tape at three in the morning for a dress for a fashion show," Cutrone said ...
Teen Vogue to open holiday "Haute Spot"
07 Nov 2008 | by Alexandra Bruell
The pop-up concept store, featuring various advertisers, will not sell products, but will stand as a promotional destination touting complimentary makeovers and gift-wrapping, a re-creation of the Teen Vogue fashion closet, events with Teen Vogue editors, and an Internet caf , among other things ...
'Lookbook' puts fashion PR front and center
31 Oct 2008 | by Alexander Bruell
LOS ANGELES: A free online directory of updated contact information for fashion publicists...for this information to be in a central place, said cofounder Kristen Calavas, recently an SAE at fashion PR agency ... release to fashion trade outlets and are now focusing on outreach to traditional consumer outlets. So far, Calavas says the response from the media and publicists has been positive. Fashion ...
Fleishman acquires Paul Wilmot Comms
10 Sep 2008 | by Alexandra Bruell
Communications (PWC), a New York-based agency specializing in fashion, beauty, and lifestyle PR.
Wicked Fashions increases efforts for back-to-school
05 Sep 2008 | by Alexandra Bruell
FORT LEE, NJ: Wicked Fashions has launched a multimedia campaign to drum up support for its
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
