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The company teamed up with Edelman in an effort to bring the gasoline experience home to consumers in a hands-on fashion. Idea: NASCAR is one of the most popular sports in the US, especially for auto enthusiasts. Shell leveraged its sponsorship of driver Kevin Harvick and designed an interactive event ...
to editors at lifestyle, general-interest, and fashion magazines. The devices contain a 5 minute video on the car comparing Sky with architectural and fashion landmarks, and a set of high-res photos. Saturn ... ourselves just like a fashion designer would position their next spring collection." He added: "This isn ...
with internships and mentors in creative industries, such as design, fashion, media, and marketing. Capozzi ...
pillars," including corporate, CSR, and fashion and entertainment PR. "Obviously, we're in the early ...
. "There's a lot of nationalism now in Korea, China, and Japan. Many of the best fashions are coming out ...
If you want a quick snapshot of how mainstream hip-hop and rap have become, look no further than McDonald's. Not only is hip-hop music featured in many of the company's ads, but the fast-food giant has also announced it is looking for fashion input from the likes of Phat Farm, Sean John, and Fubu to help ...
for that luxury experience. So glossy magazines about stars, beauty, and fashion crowd newsstands like never ... Prestige Beauty, a global manufacturer of fragrances, cosmetics, and fashion, to launch its own perfume ... . "There was a real synergy between the fashion and the fragrance," explains Patricia Dente, executive ...
for riding in convertibles, says Wood. Chrysler hopes to use the fashion approach in other vehicle publicity ...
-week party held in LA the past three years is a prime example, he says. Featuring 10 celebrities, 10 fashion ...
is responsible for handling special events and projects such as fashion shows. The account will be handled ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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