Reebok hopes to inspire with new Cirque du Soleil workout
10 Mar 2009 | by Alexandria Bruell
members of long- and short-lead women's health, fitness, and fashion media to Miami February 24 for a ...
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Candie's banks on Britney Spears' comeback for new campaign
08 Apr 2009 | by Alexandra Bruell
NEW YORK: Juniors fashion brand Candie's - part of the Iconix Brand Group - recently launched a...in the fashion industry, retailers in particular. We put all our resources against promoting the brand ... , and will work with Spears on fashion-related programs over the course of the year. We got quite a lot ...
Mattel hopes Barbie's 50th resonates with three generations
05 Feb 2009 | by Alexandra Bruell
of fashion and pop culture on the eve of her 50th anniversary this March..... Mercedes Benz Fashion Week, taking place around the same time as the anniversary, was a seamless ... Runway Show during Fashion Week, in which 50 designers will show Barbie-inspired looks ...
Reebok opens pop-up on Bowery
21 Nov 2008 | by Alexandra Bruell
's spring line preview a month ago. New York Magazine's fashion blog, The Cut , scored exclusive images ...
Teen Vogue to open holiday "Haute Spot"
07 Nov 2008 | by Alexandra Bruell
The pop-up concept store, featuring various advertisers, will not sell products, but will stand as a promotional destination touting complimentary makeovers and gift-wrapping, a re-creation of the Teen Vogue fashion closet, events with Teen Vogue editors, and an Internet caf , among other things ...
Companies highlight value-based offerings during financial turmoil
28 Oct 2008 | by Nicole Zerillo
Worldwide PR is helping to pitch the revived service to media outlets ranging from fashion bloggers to b ...
P&G's Tide and Downy work the runway
08 Oct 2008 | by Alexandra Bruell
Tide and Downy Total Care products with fashion....into fashion, said Kash Shaikh, head of external relations for Fabric Care at P G. He said his PR team ... in fashion expertise that helps Tide and Downy move into the world of fashion, said Shaikh ... -washing. Separate efforts for Tide Total Care have tied into fashion as well. For example, the company tapped Tim ...
Target storms NYC with designer pop-up stores
16 Sep 2008 | by Alexandra Bruell
NEW YORK: Target planned to launch several pop-up stores in New York City during Fashion Week...shelves for another 45 days. LaForce and Stevens, the firm that handles PR for Target fashion and beauty, helped to ensure that fashion messaging remained consistent. The firm also managed celebrity ties ...
Wicked Fashions increases efforts for back-to-school
05 Sep 2008 | by Alexandra Bruell
FORT LEE, NJ: Wicked Fashions has launched a multimedia campaign to drum up support for its
Sharon Stone's Unfashionable Comments
06 Jun 2008 | by Steve Ellis
The comment quickly coalesced with other elements to create a perfect (communications) storm so powerful that it caused an international fashion house to drop her as the face of its brand in China ... left the fashion giant no choice as keeping her on would be tantamount to an endorsement of her ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
