The spirit of generosity
22 Oct 2007 | by Tonya Garcia
, but still says Make-A-Wish was instrumental in fashioning a successful campaign. We looked at what ...
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BP's first lifestyle campaign showcases 'healthy' gasoline
31 Jul 2008 | by Nicole Zerillo
," Bartman said. "[These tactics] are a way to help dialogue happen in a more natural fashion." The first ...
Holiday campaign touts iVillage's green message
10 Oct 2007 | by Randi Schmelzer
ideas, organic fashion, and recipe options. In addition, a seasonally inspired sweepstakes will offer ...
NMA digs deep to support legislative efforts
25 Jun 2007 | by Ted McKenna
Mining might seem an old-fashioned occupation, and, indeed, the mining of minerals and metals dates back thousands of years. Yet materials from mines are used in everyday life in all sorts of ways: to provide electricity, to make such products as computers, and much more. Society can hardly do without ...
Shell mobile marketing effort drives home its fuel message
15 Feb 2007 | by Hamilton Nolan
The company teamed up with Edelman in an effort to bring the gasoline experience home to consumers in a hands-on fashion. Idea: NASCAR is one of the most popular sports in the US, especially for auto enthusiasts. Shell leveraged its sponsorship of driver Kevin Harvick and designed an interactive event ...
Dowie trial: Fleishman accountants say they never suspected overbilling
20 Apr 2006 | by Randi Schmelzer
to enter their hours in a timely fashion made it "increasingly harder" and "at times ... overwhelming ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
