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Financial planning

is to be consistent in your long-term messages, he says, and point out that regardless of whatever the fashion might ...

Book of lists 2006

technology trails, but it's continually coming out with the most fashion-forward and must-have wireless ... effectively tout its fashion accessory appeal and functionality. 5 Rachael Ray Who knew this annoying 30 ... - the event's official airline - without the multimillion-dollar sponsorship fee. Gooooal! 4 A big fashion ...

Product Red initiative draws star, brand power

NEW YORK: American Express and three global fashion brands are teaming up with U2 singer Bono...that socially conscious consumers are very aware of what's going on in the news. The fashion brands joining ...

Buffett on verge of $500m Business Wire acquisition

in The Wall Street Journal . She sent him a letter, which prompted a return call. "It was done in a real old-fashioned ...

Regional Roundtable: Bay Area

online, to create a sense of community they hope they can monetize in some fashion. It's a struggle ...

Giveaway Promotion: Merrill Lynch prize sweepstakes wins boost in business

home furnishings, a fashion makeover, an Italian vacation, and a Porsche, among other things ... promotional fashion event in LA, an exotic-car show in New York, and a celebrity event in Florida ...

MARKET FOCUS: Sharing intelligence

. Moreover, the findings were used creatively in the fashioning of the campaign's grassroots advertising ... that together in some intelligible fashion does not happen." The downside to this is significant ... that are focused on pulling out brand attributes and then retelling them in a mediagenic fashion," says Tom Coyne ...

OP-ED: Reputation is now a tangible measure of corporate value

and expectations for your company and your industry, and then communicating about them in a direct fashion ...

PR TECHNIQUE: Press clippings: Clippings from across the globe

to secure international clips. Clipping is still largely done the old-fashioned way at these giants ...

IR'S wide open

is toward offering old-fashioned advice and strategy. ------------------------------------- Spotlight ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.