Financial planning
30 Jul 2007 | by Hamilton Nolan
is to be consistent in your long-term messages, he says, and point out that regardless of whatever the fashion might ...
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Wisconsin brewers stage explosive demonstration
28 Aug 2007 | by Hamilton Nolan
Stephenson (ZJS) for an old-fashioned PR stunt to build opposition to the proposal. Strategy The bill ... , the group gave a few speeches and then let the beer blow in spectacular fashion with cameras rolling ...
Unilever updates webisodes to include a fashion twist
29 Jun 2007 | by Randi Schmelzer
NEW YORK: Capitalizing on its target consumers' fervor for Hollywood gossip and portion-controlled diets, Unilever has teamed its I Can't Believe It's Not Butter spray and Wish-Bone Salad Spritzers brands for a series of celebrity-studded weekly webisodes.
As consumers' effect on supply chain grows, so must PR's role
02 Apr 2007 | by Elly Trickett
ingredients of a long-existing product and fashioning that into a spurious brag. A somewhat amusing example ...
Stoli's new line of vodka soars into the high-end marketplace
29 Mar 2007 | by Celeste Altus
-branded private jet. She and her guests were treated to an in-flight fashion show with a gourmet tasting ... and the ease in which they secure the next celebrity to fly from LA to New York for New York s Fashion Week in the fall. Company: Stolichnaya Elit Penny Preville Campaign: Elite Fleet: Fashion Takes Flight ...
What goes online
07 Feb 2007 | by Keith O'Brien
-wink fashion that the ads were pulled over public protestations for its juvenile content. This is all according ...
Starbucks readies NYC salon
30 Aug 2006 | by Randi Schmelzer
To coincide with Fashion Week, the temporary salon venue "build[s] on the heritage and intimacy of the traditional coffeehouse concept," said Christy Salcido, Starbucks director of PR, describing "a place where diverse, culturally curious thought leaders would gather to hear musicians and poets, [to be] entertained ...
Herradura offers US real taste of tequila
21 Aug 2006 | by Randi Schmelzer
On most every fashionable cocktail menu, tequila selections go on for columns, competing for page space with high-end cognacs and single-malt scotches. But connoisseurs aside, US consumers can name only ... other fashion and lifestyle products, the liquor industry is very driven by endorsements," Cantu notes ...
What it takes to be a winner
31 Jul 2006 | by Ted McKenna
Dahlia Blu, never thought of hiring a PR firm until attending LA Fashion Week in October 2005. There ... period and has won placements in various print and online fashion titles. Environmental ...
Celestial Seasonings touts tea's connection to health
04 Jun 2006 | by Hamilton Nolan
sponsorship of the Red Dress Fashion Show for heart-health charity Heart Truth, having gotten little coverage
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
