The spirit of generosity
22 Oct 2007 | by Tonya Garcia
, but still says Make-A-Wish was instrumental in fashioning a successful campaign. We looked at what ...
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J&J apologizes, says it missed the mark with Motrin mom ad
18 Nov 2008
for the company's Ibuprofen brand, Motrin, which equated carrying a baby in a sling to a painful fashion choice....The ad appeared online with commentary that included a bit of tongue in cheek: Wearing your baby seems to be in fashion Do moms that wear their babies cry more than those who don't? I sure do. The company pulled the ad Sunday after several bloggers called for a boycott and pages of angry comments ...
CDC selects Ogilvy for $3.3m task targeting America's youth
19 Oct 2007 | by Marc Longpre
and realistic fashion. To that end, it hopes to make use of a small group of young advisers that will be used ...
Playtex introduces 'Girl Talk'
30 Aug 2007 | by Marc Longpre
to life at a Fashion Week tent in New York, by inviting people to use a personalized bra fitter or get ...
Matching product to outlet key in hair care
27 Aug 2007 | by David Ward
I ve been doing this for eight years, and I ve no seen no change in the media s interest in hair stories, says Lauren Swartz, consumer practice VP with M Booth Associates, whose clients include Alberto VO5. This is especially true not only in the beauty and fashion magazines, but also ...
J&J balances its legal and PR objectives
14 Aug 2007 | by Marc Longpre
and corporate communications, is blogging about the suit in a more colloquial fashion. So, I ve now lived a ...
Beiersdorf names H&K AOR
21 May 2007 | by Marc Longpre and Keith O'Brien
-bye Cellulite Gel-Cream, the agency helped throw a Nivea-branded fashion show with bathing suit designer Shay ...
Indian truck drivers give Gere kiss-off
19 Apr 2007 | by Hamilton Nolan
Indians came off as old fashioned and out of touch. And the innocent Shetty came off like a bad, bad girl ...
Timing is core of P&G's new Whitestrips effort
21 Mar 2007 | by Michael Bush
, hair, fashion, eyebrows, and teeth. The idea of the sweepstakes is that that the strips are a way ...
Resurgence in Beantown
19 Mar 2007 | by Eleanor Trickett and Ted McKenna
of the nature of the client you might more tend to get in New York, which has a lot of retail and fashion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
