As PR focus moves outward, internal successes mean more
19 Jun 2006 | by Julia Hood
honored. His speech touched on this era of authenticity. "Who would have thought that an old-fashioned ...
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The PR industry from the outside
11 Sep 2006 | by Michael Bush
- fashion and entertainment - and asking how can they tap into that." Volkswagen's strong belief in PR ...
2006 Agency Business Report: MWW Group
17 Apr 2006
and Sponsorships Fashion Image Marketing Entertainment Radio Services Promotions New Media/Internet Marketing Creative Services Which ones are new? Sports Marketing and Sponsorships Fashion Image ...
Warming new clients to the idea of touting your relationship
05 Sep 2005 | by Anita Chabria
Announcing new business is a basic way to market a PR firm, and it sounds like a simple task. Get client. Inform client of intent. Send out release. But time and again, even the most experienced of agencies seem to have trouble doing this in a smooth and orderly fashion. Releases go out without approval ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
