Ann Taylor selects Shadow PR
12 Jan 2009 | by Alexandra Bruell
highlighting the brand's modern image and messaging amongst key influential media outlets and the fashion set ...
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Diesel launches largest store with recession-minded initiative
19 Feb 2009 | by Alexandra Bruell
NEW YORK: Fashion brand Diesel launched its largest store in the world on February 16 in New York
Reebok opens pop-up on Bowery
21 Nov 2008 | by Alexandra Bruell
's spring line preview a month ago. New York Magazine's fashion blog, The Cut , scored exclusive images ...
Porter Novelli to open popup fashion agency
27 Jun 2008 | by Alexandra Bruell
, a popup fashion agency in its Tribeca office this summer....In an effort to expand its fashion group and clientele, the popup spin-off will provide emerging ... . "Currently we have a group of people who've worked with fashion brands... but we want to build that within ... -September). Although reaching out to trade press this week, the team will focus its efforts in the next week on fashion ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
, but still says Make-A-Wish was instrumental in fashioning a successful campaign. We looked at what ...
Hilfiger contest targets future leaders of style
11 Oct 2007 | by Irene Chang
the competition are required to create a sketch of their fashion idea and provide written explanations. On BKFK ... for teens to network and offer style critique. The grand prize of $10,000 is geared to entice fashion ... reward, the winner will also get to spend time with fashion designer Tommy Hilfiger in his Manhattan ...
'Seventeen' engages readers in Web-based intern contest
11 Oct 2007 | by Irene Chang
Fickle teens have long turned to Seventeen for the latest information on fashion trends and more....Urban fashion brand Southpole decided to partner with the title to produce an impactful, interactive campaign to create buzz in the teen market, said Janice Welles, Southpole s director of marketing and advertising. Idea: Southpole and Seventeen teamed up for The Ultimate Seventeen Intern Challenge, a ...
Influencer outlets thrive on cutting edge
24 Sep 2007 | by David Ward
to the young demographic, when it comes to the cutting edge of fashion, music, and lifestyle, in many ways it...to be the influencers in everything from fashion and music, to technology and everything else on the cutting edge, explains Erika Klein, founder and president of Shout Public Relations, whose clients include fashion brands ... does mean these outlets want fashion, music, and other content well before it reaches the mainstream ...
Fashion world increasingly has designs on blog coverage
06 Sep 2007 | by Irene Chang
The Mercedes-Benz-sponsored Fashion Week, which is up and running at New York City's Bryant Park...the designers into their marketing agendas. Fashion Week was largely attended by buyers for major stores, the media, celebrities, and members of the fashion industry. But this year, New York Fashion Week organizer ... or service them with b-roll from the actual fashion show for a later run. The residual from all of this can ...
Interview: Jonathan Sanchez
23 Aug 2007 | by Alexandra Bruell
.com. We don t discriminate our media selection based on old-fashioned descriptors. We are a broad network ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
