Reebok opens pop-up on Bowery
21 Nov 2008 | by Alexandra Bruell
's spring line preview a month ago. New York Magazine's fashion blog, The Cut , scored exclusive images ...
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Reebok hopes to inspire with new Cirque du Soleil workout
10 Mar 2009 | by Alexandria Bruell
members of long- and short-lead women's health, fitness, and fashion media to Miami February 24 for a ...
Addressing the detractors
15 Oct 2007 | by Michael Bush
sophisticated fashion. But we understood the criticism, so we did learn from it. ESPN has a group of people ...
East Lothian makes key US score
31 May 2007 | by David Ward
where all the players use old-fashioned hickory clubs. He couldn t attend, but he did express interest ...
Interview: Dan Rafael
28 May 2007
, because they have their big fat TV contracts. Boxing is still very much an old-fashioned type of beat ...
Shell mobile marketing effort drives home its fuel message
15 Feb 2007 | by Hamilton Nolan
The company teamed up with Edelman in an effort to bring the gasoline experience home to consumers in a hands-on fashion. Idea: NASCAR is one of the most popular sports in the US, especially for auto enthusiasts. Shell leveraged its sponsorship of driver Kevin Harvick and designed an interactive event ...
NFL newsletter gives Huddle play
08 Feb 2007 | by David Ward
Who is your client, and what are its media goals? Crystalyn Thienpont: Our client is Downtown Locker Room, a 59-store urban fashion retailer. It has always been a very community-minded company. For this campaign, it wanted us to generate attention for the Homeroom Huddle, a program it runs with Baltimore ...
CIAA breathes new life into tournament's social scene
26 Sep 2006 | by Randi Schmelzer
corporate-sponsored events, including a fashion show, live music, a job fair, beauty pageants, and talent ...
Sports apparel getting everyday play
03 Apr 2006 | by David Ward
audience." Because sports apparel is now considered everyday wear by many Americans, general fashion ... all year round that magazines are including fitness fashion in every issue." While such brands ... women's golf wear to fashion reporters and editors, and they're mostly interested in what's new, hot ...
MLB to launch steroid probe
31 Mar 2006 | by Michael Bush
. In response to Selig's announcement, the Giants, who said they will celebrate in some fashion if Bonds passes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
