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UPS fosters fashionable presence

Think Olympus Fashion Week in New York - the twice-annual marquee event drawing more than 100...If anything, the world s largest package delivery company is often perceived as fashion ... you think of the latest in fashion, concedes Karen Cole, international PR supervisor for UPS. Set aside the aesthetics of fashion, though, and focus on the critical business needs of coordinating rapid ...

Multiple VNR uses, how to start podcasting, and more

be compiled in a similar fashion to that of a storyboard," she notes. "Each part will show its unique colors ...

Latest VNR flap puts onus on media

Just over a year ago, the world outside of the PR and media industries was introduced to the concept of the VNR in dramatic fashion. A front-page story in the Sunday New York Times examined how the Bush administration was using the decades-old PR tool to promote some of its policies and agendas ...

BW's future lies in Tamraz's hands-on approach

caught Tamraz's eye. The piece, "Warren Buffett, Unplugged," described the billionaire's old-fashioned ...

Buffett on verge of $500m Business Wire acquisition

in The Wall Street Journal . She sent him a letter, which prompted a return call. "It was done in a real old-fashioned ...

Corporate videos and analysts

messages designed to be passed along in an exponential fashion, often electronically or by e-mail," she ...

Online pressrooms and spokespeople

, consumer tips, travel, or fashion, you can include as many as three: one expert, one user, and a ...

Managing the new breed of influencers

, 'inform, not influence,' and 'involve, not invoke,'" she adds. Follow the "good old-fashioned rules ...

Newswires: Assembling a crisis management toolkit

Combining the latest technology, old-fashioned contingency plans, and solid ties to newswire

Blogs: Keeping both eyes on the blogosphere

find someone is talking about you in a negative fashion, and you're alerted to that, it's incumbent ...

 

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