Media360: MediaVest's Steve Parker on the importance of strategic insights and data
29 May 2012 | by Arif Durrani
of financial returns to the business over the next three to five years. Parker noted this is an approach ... relationships with our key media owners, and also we do the same with client service. "We [at MediaVest] use net promoter as a key measure of our relationship with client service, so I think it's real and I ...



