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Watchdog busts SuperCasino ad for glamorising gambling

SuperCasino, the online betting service, has been forced by the Advertising Standards Authority

Media360: MediaVest's Steve Parker on the importance of strategic insights and data

of financial returns to the business over the next three to five years. Parker noted this is an approach ... relationships with our key media owners, and also we do the same with client service. "We [at MediaVest] use net promoter as a key measure of our relationship with client service, so I think it's real and I ...

Barclaycard returns to TV for PayTag campaign

the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...

Plusnet airs light-hearted manifesto ad

at Plusnet, said: "It's key that we demonstrate that a lower price doesn't mean a lower quality of service ...

Missing People asks viewers to pick up the phone

with the line, "Our free, confidential phone service helps those who go missing safely to reconnect. We ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

's established penetration and reputation for quality and services by getting core shoppers to visit more ...

Terminix 'egg' by Publicis Dallas

The campaign was directed and animated by Dvein, who also worked on last year's monster-strewn spot for the pest-control service. ...

Cox Communications 'blazing fast internet' by DraftFCB Chicago

Touting Cox's "blazing fast internet" service, the first three spots aim to communicate its superiority over its rivals. ...

Adwatch (May 16) Top 20 recall: Bird's Eye

-recalled ad. On the other hand, perhaps it s not actually that hard in today s financially cautious world ...

Industry view: Is easyJet's marketing makeover working?

recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thoughts..., an indication the repositioning is having a positive impact came last week with financial results for the six ... . But now we communicate destination and service.' The second was that consumers now see 'that ... upgraded itself. By offering consumers value-added choices that help you to enhance an already good service ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.