Profile: Donna Imperato - Straight-talking and self-aware
24 Oct 2008
healthcare practice, Cohn Wolfe 1995: Senior vice president/director of client services, Burson ...
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Cannes Lions recognises PR
21 Nov 2008
2009. The new PR categories will be divided into sector-related PR, product and service, and technique ...
Viewpoint: Industry Veteran speaks out
07 Mar 2008 | by Bob Leaf, Chairman, Robert S Leaf Consultants, former Burson-Marsteller international chair
Also, in reality there is a great need for corporate PR to let key markets, including the financial community, know you are weathering the storm effectively during the recession. This is the case at any time when a client is facing problems; the real key is for the consultancy to be creative ...
VSS report lauds PR
09 Aug 2007 | by Hamilton Nolan
The report forecasts an annual growth rate of 10% to 15% for PR in that time period, putting it in the upper echelon of growth, along with pure-play Internet and mobile services, branded entertainment, out ... is predicted to reach nearly $62 billion that year. Marketing services was the largest overall sector ...
Tea Council changes tactics to target youth
16 Jul 2007 | by Randi Schmelzer
-mail promotion that reached 50,000 high school and college students via financial aid offices and guidance ... on specific needs Marketing Services Agencies: PR agency: Pollock Communications ...
Big Daddy rally boosts image
18 Jun 2007 | by Irene Chang
and service back to Dreamland standards. We had been in there about a year and wanted to get the word out ... incorporating a what s good taste, feel, and service - an inherent part of the Dreamland brand. Because ... them in the door, it was up to Dreamland to sell them on that great barbeque taste and service they had ...
A call to arms
04 Jun 2007 | by Ted McKenna
, is strongly supported by future fellow service members who will become like family someday for the recruit ... senior fellow Thomas Henriksen notes, is the respect widely shown for service members, whether people ...
As the Internet grows, so do the possibilities for PR
24 May 2007
When Google acquired Internet ad services firm DoubleClick, industry watchers viewed the development as another (hefty) strategic acquisition that further served Google s plans for world domination. But, soon after, WPP acquired digital marketing company 24/7 Real Media and Microsoft acquired digital ...
Groups clash over proposed bills
17 Nov 2006 | by Tonya Garcia
subscription services," said Jonathan Lamy, SVP of communications for the Recording Industry Association ...
The PR industry from the outside
11 Sep 2006 | by Michael Bush
almost every other marketing services sector, the PR industry is too insular, too focused, and doesn ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
