Power List sets benchmark for an evolving PR industry
15 Oct 2007 | by Julia Hood
leveler in PR, it is that of service. Look closely at the activities of many of the industry s leaders ...
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Positive thinking
22 Oct 2007 | by Tonya Garcia
] sustainable. We re seeing five- to 10-year commitments now, $50 million cash, products and services, $100 ...
Sifting through the information overload
15 Oct 2007 | by Aarti Shah
meaningless noise is quite challenging. So, some monitoring services are now widening their coverage scope ... . Marketing agency Lodging Interactive has launched ChatterGuard, a service that monitors user-generated sites ... to find relevant mentions. However, Michael Giovia, VP of marketing and PR at VMS monitoring service ...
NRF sees reward of ongoing dialogue
15 Oct 2007 | by Ted McKenna
, such figures aren t just interesting trivia; they re a window into the state of the US financial health ...
Cornerstone's James helps clients think young
15 Oct 2007 | by Hamilton Nolan
says. But as discussions went on, Cornerstone - which offered just about every marketing service ... . Existing Cornerstone clients turn to James for their PR services, and he brings in PR clients that can tap ...
Verizon reverses decision on pro-choice group
10 Oct 2007 | by Aarti Shah
for rejecting a request from an abortion rights group to use the company's text messaging service for its
Products and Tools this week
08 Oct 2007 | by Tonya Garcia
and president of Cision North America . WEST CHICAGO, IL: Aspen Marketing Services has acquired ... and your commitment to customer service. PR pros are always looking to accurately measure and monitor ... announcements when presenting matter in return for money, service, and other valuable considerations. PRWeek ...
Excellent client service essential to firms' success
30 Aug 2007 | by Tonya Garcia
ties, the need to provide consistently excellent client service is essential to the well-being of any...Everyone says they want to deliver great client service, but what does that mean? asks Melissa ... firm, Lackey says, outstanding client service revolves around honesty, integrity, respect ... based on The Wizard of Oz : Great service requires using one s brain (Scarecrow); demands the courage ...
Agency innovators share their views
27 Aug 2007
-board services, people, and new business models and to try and integrate it into an existing structure to create ... of PR services who are outside our industry. Sometimes because of the lack of the ability to measure our ... and then grow a function organically? How do you integrate those new services with public relations and have ...
BayBio illustrates biotech's real-life benefits
19 Aug 2007 | by Marc Longpre
Jed Godsey, manager, marketing and communications Marketing Services Agencies: MS L ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
