'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
bit too much,' he says. He left to set up Monk, and started providing consultancy services ...
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The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
by the likes of BP. This 'schmooze' factor also explains why the financial-services industry has dominated ... . Companies that tend to be viewed by some consumers as 'greedy', such as financial-services brands or BP, can ...
Amex partners Foursquare to bring location-based deals to UK
31 May 2012 | by Sarah Shearman
American Express has partnered with Foursquare, the mobile check-in service, to enable its card.... It also comes shortly after O2 launched its Wallet service in the UK. Google has so far been coy about ...
LoveFilm takes on rivals with HD streaming service
31 May 2012 | by Sarah Shearman
in the online film rental market against Netflix and Sky's forthcoming internet service....The Amazon-owned movie rental and streaming business introduced the improvement to its LoveFilm Instant streaming service for Mac, PC, Xbox Kinect and Samsung and LG HDTV users today. Yesterday ... 's own internet TV service Now TV . LoveFilm's streaming business overtook its DVD and BlueRay disc ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
will aim to retain the 'wit and charm' of previous marketing, while more actively outlining services ... . The ad, which subtly promotes HSBC's foreign exchange business services, ties in with what group ... Gulliver's strategy for the bank. - Promote HSBC's services more actively, without losing the character ...
Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
financial year PETER CORRIERI - Director, EPFD and an ex-head of menswear design at French ...
My secret work weapon: You don't need to be loud - quiet determination can win
30 May 2012 | by Gail Hanlon, B2B marketing director, Intel EMEA
agency because they didn't think I was loud enough. I went on to get a job with a full-service agency ...
Samsung adds music store to mobile offering
30 May 2012 | by Matthew Chapman
Samsung is offering the Music Hub service through technology provided by mSpot, a company it acquired earlier this month, and will launch the service initially on its Galaxy SIII smartphone, on sale ... service and radio stations. The free version will allow users to buy songs and albums from the 19 ...
BlackBerry maker confirms 'significant' job cuts amid review
30 May 2012 | by Matthew Chapman
, with Heins warning that "our financial performance will continue to be challenging for the next few quarters ...
Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
at the discount airline operators (easyJet, Ryanair), financial services (Metro Bank, Barclays' Ping, Wonga ... and evolve its products and services in response. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
