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Tribal DDB and Rapp merge in New Zealand

AUCKLAND - DDB Group New Zealand has announced their decision to merge full-service, data driven

Chinese social media users want to be brands' friends, says OgilvyOne research

The report found that one in every four social media users in what they call 'initiators' influential usrs that regularly start conversation, create content and publish their views online and are the fertile starting point for new ideas, services and products. A further 29 per cent of Chinese social ...

Hill & Knowlton appoints Marcus Warner as MD of Australia

of communications, sales and consumer marketing skills from the professional services and healthcare sectors," said Lines. Outside of work, Warner is also the treasurer of the Asia-Pacific Professional Services ...

2010 World Cup draws 12 per cent less interest than four years ago

However, 73 per cent of them still find the event appealing, compared with 83 per cent in 2006. Thomas Isaac, director of research services at TNS, pointed out: The decline may be due to the fact ... the 2008 global financial crisis. Promotions have mostly been seen on online social media ...

Tracie Michael takes over from Camplisson as CEO for Initiative Australia

Chris O Keefe, a senior client service director at UM, has also been appointed managing director of Initiative Sydney. The two appointments follow the departure of Roger Camplisson who has stepped down as CEO with immediate effect. On Camplisson's departure, Initiative global chief Richard Beaven said: Under Roger ...

JWT Sydney to launch social networking campaign for Australian Government

, Housing, Community Services & Indigenous Affairs (FaHCSIA).

MediaCom, Dentsu scoop China Unicom's iPhone launch media account

services are proving to be one of China's biggest marketing battlegrounds this year. In the 2G market ...

Wright announces management changes in Southeast Asia

of regional finance director. The management board will play a key role in servicing current and future ...

Publicis bags BMW's Southeast Asia account

The auto brand recently called a pitch for a full-service marketing agency. It did not shortlist U5OK, the incumbent on the account. A Publicis spokesperson refused to confirm the appointment. A BMW spokesperson said that the company would be releasing a statement on its creative agency ...

Up to 200 layoffs expected in Star TV restructure

Kong headcount (150-200 people) will be reduced over the course of this financial year, which ends June ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.