Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
MARCHANT Brands here are under economic pressure: acquisitions bring cash and, with it, financial ...
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Camargue founder Andrew Litchfield steps back from day-to-day role
21 May 2012 | by John Owens
communications at food service company Aramark. Lloyd, who has been with Camargue for 13 years and previously ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
then provide an indispensable service to audiences, they share that and it has an incredible multiplier effect ... definitely need to add a fourth level (to the business), which are indispensable services. What do you ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ...
Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
on the website. The company, which provides services to brands including Apple and eBay, claims its own green ...
As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum
23 Mar 2012
service operation. To be a chief executive, you need to have broad skills; many marketers come through ...
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
was sales and customer services director.
AdConnection challenges media owners to make five minute 'innovation' pitch
05 Mar 2012 | by Nick Batten
shortlisted for the competition. Nick Baum, client services director, for AdConnection, said: "The ...
Information Arts founder quits for angel investments
23 Feb 2012 | by Daniel Farey-Jones
Lawrence had led the business-to-business data and analysis provider since founding it in 1999, staying on after selling up to US marketing services giant Harte-Hanks in September 2010 . He left ... data services and I believe that Information Arts has irrevocably achieved this." Information Arts ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
