PROFILE: Shaffer brings PR balance to the low-carb movement
31 May 2004 | by John N. Frank
and casualty insurers. She next tried a brief stint of government service, working in Chicago ...
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FEATURE: The new relationships
07 Jun 2004 | by Beth Herskovits
number of requests from healthcare clients for full-service work that includes corporate imaging ... that will be successful. People come to us with more needs and we find that we're able to service them on many different ... serviced" the new company, which specializes in drug-development technology, according to Robert Stanislaro ...
ANALYSIS Corporate Case Study: Corporate relations help Genentech look to future
24 May 2004 | by Andrew Gordon
Carol Massey Director of internal comms, community relations, and corporate services Geoff Teeter ...
EDITORIAL: Ethics must be considered when producing VNRs
29 Mar 2004 | by Douglas Quenqua
VNRs produced by the Department of Health and Human Services (HHS) touting new Medicare benefits
ANALYSIS Corporate Case Study: Healthy dose of PR helps Icos and Eli Lilly push Cialis
29 Mar 2004 | by Alvin Hattal
doubles as the company's PR spokeswoman, also issues a continual stream of financial data, including SEC ...
ANALYSIS Food PR: Food firms stepping up PR in fight over carbohydrates
29 Mar 2004 | by John N. Frank
-carbs. Technomic, a Chicago food-service consulting firm, says it surveyed people who eat out and found ... about their intake of total fat, saturated fat, calories, and sugar in food-service settings," reads ...
PAUL HOLMES: Controversy surrounding use of video news releases is matter best settled by journalists
22 Mar 2004 | by Paul Holmes
Recent criticism of the Department of Health and Human Services for using video news releases...Recent criticism of the Department of Health and Human Services for using video news releases to promote changes in Medicare benefits are likely to reignite the old debate about the ethics of VNRs in general. There are those in the journalistic community who profess horror at the use of corporate (or ...
Healthcare: Pharmacies on the front line
19 Mar 2004
advice and healthcare services from their local pharmacist. We know there is a high level of satisfaction among consumers about the services they receive from their local pharmacist.' Chemist Druggist ... who visit our stores and look at all of our services, and that is handled by an independent company ...
Opinion: Food firms face tough obesity challenge
19 Mar 2004 | by Kate Nicholas, kate.nicholas@haynet.com
such as that by McDonald's are already being derided as cynical CSR ploys, which pay lip service to health concerns ...
CAMPAIGNS: CDC's VERB fosters a more active role for kids
08 Mar 2004 | by Andrew Gordon
support to community groups, and national youth and service organizations that engage youth in physical ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
