Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
, Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back to the early ...
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'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
bit too much,' he says. He left to set up Monk, and started providing consultancy services ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
president, P G Europe, Officer, P G Company (2001-2006) - Chief financial officer, Nestle (2006 ...
Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
-president, creative services worldwide. Winners and Losers in the soap, bath and shower sector ...
Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
of the business following changes to NHS service provision in the UK....the different specialist services provided in store. Peter Bainbridge, director of pharmacy at Boots UK, said ... means "different pharmacies offer different services moving forward". Currently the NHS uses national commissioned services, but these will be replaced by clinical commissioning groups that will have more autonomy ...
Welsh rugby stars soften up with Dove Men+Care partnership
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
The sponsorship deal is an extension of Dove Men+Care's previous sponsorship of the Welsh Rugby Union's 2011 summer series of matches. No financial details of the deal have been disclosed. The Dove Men Series is made up of four test matches in November and December this year, in which Wales ...
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
consumers a subscription service that delivers three razor blade cartridges for £3 a month.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ...
Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers
01 May 2012 | by Rachel Barnes
Delivering The Marketing Society s 2012 annual lecture on Monday, he said: In the past, the job of marketers was to stay ahead of the consumer, identify trends, anticipate consumer needs and deliver products and services that grew profits. We did that fairly well. Today, we are rapidly losing ground. The consumer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
