HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
will aim to retain the 'wit and charm' of previous marketing, while more actively outlining services ... . The ad, which subtly promotes HSBC's foreign exchange business services, ties in with what group ... Gulliver's strategy for the bank. - Promote HSBC's services more actively, without losing the character ...



