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Companies highlight value-based offerings during financial turmoil

Worldwide PR is helping to pitch the revived service to media outlets ranging from fashion bloggers to b ...

PayPal consolidates AOR with Access Communications

Michael Oldenburg, PayPal manager of corporate communications, said Access will handle all aspects of the business, including corporate, consumer, and merchant services. "This [AOR] search was focused on [doing PR] in the United States," he said. PayPal previously worked with Access as its consumer agency ...

Coke scores No. 1 ranking in global brand study

make a substantial amount of their financial data public, receive at least one-third of their revenues ...

Amway Global embarks on brand awareness campaign

services at the company, said that brand awareness among Americans is 80%, but consumers still associate ...

Tropicana enlists FD Ashton

stronger, more competitive brand with a solid financial structure and clearly enhanced fundamentals, Scott ...

Sears launches new effort to boost image, low sales

have the products, services, and experiences that are relevant for today, so it s our job to get ...

Customers talk service on Get Satisfaction

Satisfaction is just one of many new customer service blogs, including PlanetFeedback and Complaint.com. According to the New York Times, venture capital-funded Get Satisfaction hopes to become financially stable ... . Muller explained to BusinessWeek in 2007 that Get Satisfaction s service works because of its simplicity ...

Cision releases 2007 corporate reputation index

] told, said Bullock. Microsoft tells their story well and often. Financial services companies like ... they lost several times that, said Wayne Bullock, SVP of analysis services for Cision. You re looking at a ...

Home Depot launches social-media initiative

marry marketing and customer service internally. ...

Culver's nears firm selection

PRAIRIE DU SAC, WI: Culver's Frozen Custard put its PR, advertising, and media buying services up...Barbara Behling, director of PR at Culver s, said one agency will be selected to handle all three services for the company. Our incumbent, Jacobson Rost, handled all three and we found there are some efficiencies to having them in the same shop, Behling said. Culver s will look for the selected agency ...

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