Pernod Ricard launches Hispanic job education initiative
14 Mar 2008 | by Nicole Zerillo
Ricard hired Santiago Solutions Group (SSG) to provide research and marketing services for the campaign ...
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Coke scores No. 1 ranking in global brand study
22 Sep 2008 | by Frank Washkuch
make a substantial amount of their financial data public, receive at least one-third of their revenues ...
Culver's nears firm selection
29 Oct 2007 | by Michael Bush
PRAIRIE DU SAC, WI: Culver's Frozen Custard put its PR, advertising, and media buying services up...Barbara Behling, director of PR at Culver s, said one agency will be selected to handle all three services for the company. Our incumbent, Jacobson Rost, handled all three and we found there are some efficiencies to having them in the same shop, Behling said. Culver s will look for the selected agency ...
SVC aids Miller-Coors merger
11 Oct 2007 | by Hamilton Nolan
of the savings will be derived from the elimination of duplication in corporate and marketing services ...
Manischewitz widens reach via AP
28 Aug 2007 | by David Ward
Who is your client, and what are its media goals? Stacey Bender: Manischewitz Brands is a kosher food company that is part of RAB Foods. It was looking to get newspaper coverage to spread the word that kosher food can appeal to a wider market than only those keeping kosher. Wire services can ...
Time to choose
26 Aug 2007 | by Marc Longpre
-based (technology, healthcare, financial, consumer) or discipline-based (new media, crisis, internal communications ...
SNA voting contest touts nutritional lunch options
04 Apr 2007 | by Jen Adams
membership association composed of school food-service directors and employees, was looking to incorporate a
Francis wakes West up to coffee farmers' plight
27 Nov 2006 | by Randi Schmelzer
But, as Nick Francis notes, our passion for java connects us to a larger issue: the plight of the impoverished Ethiopian farmer. With his brother Marc, Francis produced and directed Black Gold , a documentary meant to expose the $80 billion global coffee industry's financial injustice toward the African ...
Seattle Roundtable: Moving the needle along
27 Nov 2006
an active blog. We are putting together an interesting daily news service. I hope these efforts help us ...
Whole Foods makes marketing move with animal-friendly labels
26 Oct 2006 | by Lisa LaMotta
Foods is changing its practice because it sees financial opportunities. "Yet, I don't see this entirely as a financial move, as Whole Foods is a company that seems to be driven by a founder's passion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
