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Coke scores No. 1 ranking in global brand study

make a substantial amount of their financial data public, receive at least one-third of their revenues ...

Culver's nears firm selection

PRAIRIE DU SAC, WI: Culver's Frozen Custard put its PR, advertising, and media buying services up...Barbara Behling, director of PR at Culver s, said one agency will be selected to handle all three services for the company. Our incumbent, Jacobson Rost, handled all three and we found there are some efficiencies to having them in the same shop, Behling said. Culver s will look for the selected agency ...

SVC aids Miller-Coors merger

of the savings will be derived from the elimination of duplication in corporate and marketing services ...

Tellabs' hometown effort builds buzz at NXTComm

/ZDNet, and Wireless Week . A few weeks later, Verizon launched a service, and though it didn t bring up Tellabs ...

Manischewitz widens reach via AP

Who is your client, and what are its media goals? Stacey Bender: Manischewitz Brands is a kosher food company that is part of RAB Foods. It was looking to get newspaper coverage to spread the word that kosher food can appeal to a wider market than only those keeping kosher. Wire services can ...

Repositioning brands as healthy requires fact-backed initiatives

t superficial, but does its due diligence in creating the appropriate healthy product line or service offering ...

Financial planning

of eating out; and financial results were not looking good. On top of that, hedge funds had taken ... CFO/IR role would allow him to build trust in the financial community on the back of a credible ... satisfaction. As that process began to slowly bear fruit, Burns wanted to ensure that all-important financial ...

Van Gogh drives vodka trend

segments, Luctor will continue to retain his services, van de Velde says. What can we do? he adds. We ...

Tea Council changes tactics to target youth

-mail promotion that reached 50,000 high school and college students via financial aid offices and guidance ... on specific needs Marketing Services Agencies: PR agency: Pollock Communications ...

Don't count 'brand journalism' out

model may be to sell widgets or provide a service, most companies also sit atop a mountain ...

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