World AIDS Day efforts utilize youth, new media
26 Nov 2008 | by Kimberly Maul
with online music service (RED)WIRE, which benefits The Global Fund. It is working with AOR Think PR to reach ...
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USA Network launches 'Characters Unite' tolerance effort
22 Jan 2009 | by Kimberly Maul
Called Characters Unite, the campaign contains a Web site where consumers can sign a multimedia anti-intolerance pledge, on-air public-service announcements, and a Washington-based public affairs component. "We wanted it to be themed to our overarching brand positioning, which ...
Global Fund ups media work
25 Nov 2008 | by Jaimy Lee
is providing media services for public, media, and political events in 18 countries in Asia, North America ...
LIFE raises awareness about life insurance
16 Sep 2008 | by Tonya Garcia
, the organization and its partners - over 130 insurance and financial service organizations that fund the group ... financially because they have family members that haven't lived to a rip-old age, he said ...
General Mills feeds dreams with on-the-ground outreach
10 Sep 2008 | by Kimberly Maul
deliver lip-service, but who were active and engaged and a part of the community fabric. From that, we developed Feeding Dreams." Each month through March, General Mills will honor community service ... service events in the spring of 2009. ...
Relief groups turn to Twitter amid crises
20 May 2008 | by Frank Washkuch
, the Red Cross uses the service to link viewers to sites with more information. You can always just link ...
Nonprofit reshapes investigative model
23 Oct 2007 | by Marc Longpre
Financial Corp. There s another factor that will help determine the long-term viability of a new journalism ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
] sustainable. We re seeing five- to 10-year commitments now, $50 million cash, products and services, $100 ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
and communications through the prism of financial success. Companies are beginning to clearly understand ...
WomenHeart breathes life into comms
08 Oct 2007 | by Marc Longpre
organization and the information and services we provide to heart patients by increasing our membership. We re ... the services it provides. Tate says that in addition to bolstering its online communities, they will push ... Eisman, program assistant Marketing Services Agencies: SeaChange (branding and online strategy), First ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
