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Group promotes mobile DTV in education efforts

broad education campaigns ahead of the summer debut of mobile digital TV services in several regions....The groups want to make a range of audiences legislators, local TV stations, the consumer electronics industry, wire services, and consumers aware not only that the new service will be available ... to receive the technology, and 70 TV stations in 28 US markets will launch mobile DTV service by the end ...

eHarmony's gay dating site takes company into unfamiliar market

same-sex matching service, Compatible Partners, on March 31....a same-sex matching service. As part of the agreement, the company, known for its religious ... dedicated to its same-sex matching service, and must work with a media consultant experienced in the LGBT ... the service to gay and lesbian singles who want a great long-term relationship," said Bill Harrison, president ...

Veterans group takes to Twitter for campaign

The Tweet to ReMIND campaign draws on the foundation's ReMIND initiative to benefit service members who are suffering from physical and psychological injuries incurred during combat in Iraq and Afghanistan. BWF was founded by ABC News anchor Bob Woodruff, who was injured by a roadside bomb in 2006 ...

Agency reviews highlight battle in electronics space

to service its PR needs ( PRWeek , March 9). Maria Repole, assistant VP of corporate communications ...

WE releases 'Twendz' for Twitter monitoring

monitoring product. However Vocus' director of product management, Kye Strance, said its existing services ... the company's Social Media Dashboard monitors topics on the microblogging service, along with other new ...

EBay uses Twitter to live blog from its analyst day

. Besides the eBay auction site, the company has a number of other sites and services, including PayPal ...

Value of press hits varies by industry, study finds

SAN FRANCISCO: Companies that produce more complicated products such as computers or financial...% for consumer electronics, 19% in financial services, and a mere 1% in the apparel industry. Where ...

Survey shows optimism for social media, digital in 2009

Yet, only 33% expect growth in 2009 and 39% expect to stay flat, according to the Year-End Survey of PR principals, which questioned 57 Council members and firm principals. During 2008, the consumer products and services (21%) and healthcare (19%) sectors performed the best. Overall, agencies saw ...

Microsoft tops Cision 2008 corporate reputation rankings

and favorable financial disclosures, according to Cision, which releases quarterly rankings of the 100 largest ... number two, taking advantage of positive iPod and iPhone coverage, as well as good financial news ... financial firms, JP Morgan Chase received mostly positive coverage in 2008 during its acquisitions of Bear ...

Twitter co-founder says service won't charge for existing components

of the popular microblogging service will remain free to both individuals and companies....Stone responded to media speculation that the microblogging service would begin to charge companies - some of which have dozens of employees using the service for corporate purposes - for its services. He explained on the Twitter blog that the company may roll out revenue-based products this year ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.