TACA rebranding to reach "modern Latin" consumer
09 Oct 2008 | by Nicole Zerillo
to signage, has been updated to reflect a more service-oriented tone, rather than the formal commands ...
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Brazil taps CDN, Fleishman for $8m worldwide account
28 Nov 2008 | by Ted McKenna
financially stable, attractive location for foreign investment....Work includes development and execution of outreach programs with a primary focus on the US, but also Europe and Asia, said Rissig Lecha, president of Fleishman's Latin American operations. It will promote the economy's strong growth and the stability of its financial and political institutions. Work ...
Brazil's government to tap agency
18 Aug 2008 | by Ted McKenna
with about an $8 million, one-year contract to promote the country as a financially stable, attractive...of its financial and political institutions. One of the competing companies, M quina da Notic a ...
Southwest's campaign takes aim at airline fees
02 Jun 2008 | by Nicole Zerillo
starting today, June 2, to reinforce to consumers the company's decision to continue providing its services...In recent weeks, competitor airlines made headlines with changes to service, including American ... competitors are having to institute all sorts of fees and take away all sorts of services due to their financial situation," said Linda Rutherford, VP of PR and community affairs for SWA. In an earlier ...
States' summer tourism efforts tout affordability
16 May 2008 | by Jaimy Lee
using financial incentives to lure them into taking trips to their states. The Greater Philadelphia ...
USPS highlights historic significance of letter in new campaign
12 Mar 2008 | by Frank Washkuch
WASHINGTON, DC: The US Postal Service (USPS) has partnered with HBO to launch a letter writing
Virgin America enlists Ogilvy as agency of record, plans publicity events
22 Feb 2008 | by Ted McKenna
SAN FRANCISCO: Virgin America has named Ogilvy its AOR, with services to include public affairs...Ogilvy s DC office will lead the account, with support from the firm s Beverly Hills branch. Financial terms of the deal were not disclosed. Ogilvy s public affairs arm has been working with Virgin for over a year. The agency provided government relations and worked to build grassroots support ...
FEATURE: Southwest's culture of cooperation
18 Feb 2008 | by Tanya Lewis
A strong alignment between communications and customer service functions helps Southwest Airlines...on other departments, or services we can offer other departments. A four-layer activation process ... communications and customer service have always worked closely, the 2004 and 2005 hurricanes helped refine ...
Virgin America names Ogilvy AOR
15 Feb 2008 | by Aarti Shah
Services will include public affairs, corporate and crisis communications, new media outreach, and management of special events. The firm has already done work promoting inaugural flights from the six cities initially being served by Virgin, including a Valentine s Day-themed flight from San Francisco to San Diego ...
DC proximity lends clout to Baltimore
29 Oct 2007 | by David Ward
Baltimore outlets ideal for consumer products and service pitches The presence of Johns Hopkins Hospital ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
