Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ...
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RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
Breakdown service RAC has appointed former News International sales director John Orriss to head...products and services into the existing customer base. He joined the company this month having ...
Taxi app Hailo calls in Surname & Surname for consumer drive
18 May 2012 | by Sara Luker
, and founded Skype. The service allows people to hail a cab on their smartphone and is one of the world ...
Ford launches pan-European 'social influencer' campaign
10 May 2012 | by Sarah Shearman
since partnered with it. The service aims to combat the issue that faces daily deals sites that their services are not targeted and therefore attract deal-hunters, rather than customers that are of particular ...
Autoglass appoints new marketing director
09 May 2012 | by Matthew Chapman
to its online booking service. ...
Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
City AM, the free financial newspaper, has secured Lexus as the headline sponsor of its annual...recognises those who have helped position The City of London at the centre of the world's financial markets ...
Campaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
to win back his ex-girlfriend using every possible Google service, enters the chart in 10th place ...
The AA calls £7 million advertising review
03 May 2012 | by Jeremy Lee
s marketing director, Michael Cutbill, was formerly the marketing director for financial services at Saga. ... McCann London was responsible for the AA s most recent campaigns, including those that feature John Cleese and promote the brand s home emergency services. The "faulty shower" spot, which sees ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ...
Campaign Viral Chart: P&G Olympics ad takes gold medal
27 Apr 2012 | by Ben Hall
recent viral success with a preview ad for its new Google Drive cloud-storage service, which was shared ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
