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Brand Health Check: French Connection

financial year PETER CORRIERI - Director, EPFD and an ex-head of menswear design at French ...

Young forced to grow up faster amid economic uncertainty

. Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ...

Think BR: In whom we trust

As consumers become increasingly concerned about their future financial security and domestic stability, there is evidence that they are looking to the past and returning to those brands, cultural icons and environments that act as a security blanket in uncertain times. For example ...

Nike marketing boss attacks 'institutionally analogue' businesses

then provide an indispensable service to audiences, they share that and it has an incredible multiplier effect ... definitely need to add a fourth level (to the business), which are indispensable services. What do you ...

Nike marketing boss attacks 'old' approach to social-media

that creates." Nike has moved away from investing in advertising to the creation of digital services ...

Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

have bought a product or service via their device, while 38% of respondents to its Mobile Online ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

was sales and customer services director.

M&S multichannel trial will 'feed acceleration of mobile selling'

technology. "As shoppers become more and more at ease with using QR codes and image recognition services to research products on the go, they will demand these services and shop at stores which provide these additional added value services. "One disadvantage of this technology is that we will become one handed ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.