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Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ...

McDonald's trials McWaiter service

McDonald's is trialling table service at a number of its British outlets in a move to drum up...McDonald s has been testing out several initiatives including table service, which, if successful, could be rolled out across its 1,200 UK outlets. McDonald's is testing table service at its concept restaurant in Milton Keynes, at peak times. Fast-food outlets have increasingly sought to trial new ...

Pizza Hut appoints Lexis for consumer brief

press office throughout the year and delivering projects focused around specific product and service ...

Non-sponsor brands ramp up pre-Olympics sports marketing

This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...

Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ...

The truth about youth: Do you know Generation Z?

Livity . The agency's 'Final verse' campaign for NSPCC service ChildLine last year used urban music ...

Starbucks marketer Ian Cranna on changes at the coffee chain

the US business four years ago, is formulating a 'renaissance' plan for EMEA; in January, chief financial ...

Medical body calls for Olympic ban on Coke and McDonald's

at this scale around the world, with the highest levels of food safety and with great customer service. "There ... staging of the Olympics and as a London 2012 sponsor, we are using our catering and customer service ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

was sales and customer services director.

Domino's readies debut Facebook TV ad

, which has boosted the number of online orders. In its latest financial results, it said a "growing ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.