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Perowne Charles Communications wins Malaysia Airlines account

Malaysia Airlines has called in PR advisers to help launch its superjumbo service aimed...Perowne Charles Communications, the agency founded by Virgin Atlantic s former comms chief Paul Charles, is to handle the airline s PR in the UK and Ireland, focusing on business travellers. PCC s first task is to help co-ordinate the launch of the new A380 service, which is scheduled to fly between ...

Trading places: this week's people moves

News , its new agency unit that launched to service the News International business. ( Campaign ... ) Breakdown service RAC has appointed former News International sales director John Orriss to head its ... director of client services and strategy. ( Campaign ) Follow Daniel Farey-Jones on Twitter ...

Young forced to grow up faster amid economic uncertainty

. Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ...

Expedia hires Fleishman-Hillard after European consolidation review

to help it deliver a personalised travel service and position it as a trusted travel partner. Expedia ...

Helen Edwards: Why borderline decisions can make or break a brand

, relationships, service, infrastructure, cost there is nothing to choose between them. The team has reached ...

Ryanair celebrates 50% lift and record group profits

The airline s pre-tax profits leapt 50% from last year s 420.9m , according to International Financial Reporting Standards (IFRS), despite higher oil prices and a deep recession in Europe, O'Leary said. It achieved a record post-tax profit figure of 502.6m ( 404.1m) after an exceptional cost of 57.8m ( 46.4m ...

John Lewis partners Kuoni for first 'shop within a shop'

said the full-service Kuoni partnership will represent its first "shop within a shop". The Kuoni ... in the customer service area, adjacent to John Lewis' Gift List departments. Technology, including iPads ... strong customer base in our travel insurance services, so opening travel concessions in our shops feels ...

Taxi app Hailo calls in Surname & Surname for consumer drive

, and founded Skype. The service allows people to hail a cab on their smartphone and is one of the world ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

the airline when he joined a year and a half ago, to once again become a "service organisation". Van der ... industry, Van der Post was able to use his customer service experience to help BA transform from a company that flew "tubes from place A to place B", into a "service organisation". He said: "We started ...

Center Parcs TV ad banned

In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass ... In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass ... In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.